Recipe Costing Essentials

ATTENTION BAKERS, CHEFS, HOME COOKS, OR COTTAGE BAKERS SELLING ONLINE, IN STORES, OR AT FARMERS MARKETS --

The Biggest Mistake Most Food Entrepreneurs Make When Building Their Businesses…

...is not understanding their recipe costs forwards, backwards, and inside-out so they can build a profitable business from Day One.

Did You Know?

60% of food businesses FAIL within the first year.

Another 80% shutter before their 5-year anniversary.

You could be the most talented chef out there ... bake delicious sourdough bread, construct the perfect juicy Lucy burger, smoke award-winning racks of BBQ ribs, decorate the most gorgeous, handmade wedding cake…

....and still not make it in the competitive food world.

Throw a global pandemic, record-high inflation, and skyrocketing food costs in the mix?

Well, there’s a completely NEW level of complexity to worry about.

The good news?

Building a profitable food business is possible.

(Yes, even in these uncertain times!)

But, Most Folks Won't Do The Work.

Especially when they're just starting out, most people basically guess at how they should price their menu items. They're throwing spaghetti at the wall, and hoping something sticks.

This is a terrible way to run a business -- and I know, because I did the same thing when we first opened our bakery!

I Understand Where You're At Right Now...

...and I can totally empathize with you.

It can be scary to charge higher prices. You're scared customers will go somewhere else, and you don't want to lose business over a too-high price tag.

Maybe you don't think your stuff is "worth it", or you don't deserve to charge higher prices because you're not a "real" business, and just do this "for fun".

Imagine What It Would Be Like To Earn Consistent Income In Your Business.

What would it be like to...

...to be able to call your shots, and predict your revenue and profits every single month?

...to stop worrying about whether you can pay your vendors, make the rent payment, or afford payroll this week?

...To pay yourself a consistent salary and living wage?

...to support your family, stop working ALL the time, and truly enjoy running your business?

...to get back to doing what you LOVE ... the real reason you started this business in the first place -- For the love of cooking delicious food, and sharing it with friends, family, and your community?

You're Ready

You Have To Get Serious About Your Finances.

If you don't, your food business will be "just another statistic".

Just like mine almost was, before my sister and I pulled the rip cord and made some MAJOR changes to how we manage our business finances -- starting with our menu prices.

Pleased to meet you!

My name is Meg, and I am the co-owner of Spilt Milk Pastry in Oak Park, IL (along with my sister, Molly).

I started Bakery Business Academy in 2019 to help other food entrepreneurs do what we did - build a successful food business ... even if you don't have a business background!

We started our bakery in 2014, baking overnight in a shared kitchen space in Chicago, and selling our pastries at local farmers markets and baking for weddings, & events.

It was a daily hustle.

And at the beginning, we completely guessed at how to price our products. There was NO science behind it whatsoever!

It took us 3+ years to turn even a tiny profit, and 4+ years for me to pay myself.

Too many food entrepreneurs live life this way.

I spent years playing with everything in my business to try and “make it work”...

- Mastering social media and getting our website “perfect” to try and get more customers through the door

- Taking on huge catering and event jobs with big price tags, in order to “make more money”

- Cutting labor costs and trying to “do it all” myself, so I didn’t have to pay anyone else and “waste” money on labor costs

- Branching out into wholesale and selling to grocery stores to get sales numbers “up”

I mean...we tried it all.

(I'm guessing you have, too -- right?)

Enough Is Enough.

Chasing the next shiny object isn’t going to work if you don’t have the fundamentals right. If your business isn’t profitable, no amount of increasing sales, or posting on Instagram, or adding new wholesale accounts is going to pay the bills.

You’re still going to be working those 16 hour days, laying awake at night worrying about paying your vendors, apologizing to your spouse for having to work late (again), and feeling sad that you missed yet another one of your kids’ soccer games or dance recitals.

Imagine what life would look like, if you had time to focus on the creative + fun side of your business again...

THERE IS A WAY ... KEEP SCROLLING >>

What Would It Be Like?

To get off the hamster wheel, once and for all?

Stop wasting time & money. Stop being a victim of your finances, barely scraping by and embarrased by your bank account.

Real Talk -

I can't NOT mention the havoc the last 3+ years have wreaked on thousands of food businesses all across the US...

Disaster-Proofing Your Food Business:

Understanding your business finances is KEY to building a profitable, sustainable food business. It’s also key to weathering the storms when they arise (and they WILL arise!).

When we were forced to shut down our bakery's dining room back in March of 2020, I knew exactly what revenue numbers we needed to hit every single day in order to keep our doors open. In less than 1 day, we pivoted to selling exclusively online & over the phone. Failure wasn't an option.

Unlike many food businesses, our profitability soared from 10% per month, to 23%.

Because we understood our finances deeply, we were able to pull the levers we needed to pull, keep our employees in a job, and keep our doors open. We used the extra revenue to host a food drive for the community, donated to causes we cared about, and thankfully we were also able to buffer our spouse’s income loss that happened as a result of the Virus.

This type of peace of mind is invaluable.

You can't afford to get this wrong in your business.

(And YES - we continue to apply this same discipline to managing our business finances today!)

Introducing:

Recipe Costing Essentials

A step-by-step course that teaches you to calculate your recipe costs with ease - so you can be sure you are pricing for profit, every time!

The perfect course for professional bakers, chefs, cottage bakers, and home cooks selling online, in stores, or at the farmer’s market.

COMPREHENSIVE VIDEO LESSONS

RECIPE COSTING TEMPLATES & WORKSHEETS

BONUS #1: PROFITABILITY PLAYBOOK 30-DAY REVENUE PLANNER

BONUS #2: PRICING CHEAT SHEET + CALCULATORS

They Said:

Here's what some of our former students had to say about the program, and how it impacted their business & life...

"It has been a game changer..."

"I just wanted to drop a note to say how wonderful this experience has been. I am just starting the lessons, but have made it through the multi-component pricing models. It has been a game changer. I am bringing up a new biz, and this is how you do it the RIGHT WAY! I am super excited to learn the actual cost of my product. Many thanks to you."

Bradley H.

Owner, Slam'n Sammies

Tampa, FL

"You Will Enjoy This Course!"

"I took the class right around the time all of this COVID started happening in preparation to opening my bakery. We work out of a commissary kitchen and do late night dessert delivery - my city has loved it! In just two months we have grossed $44,000. Before we launched I made sure all of my margins were looking good before going into something I had no clue about - you will enjoy this course! & don’t let what’s happening in the world devalue just how important a delicious baked treat is. 🍪🖤"

Gage L.

Owner, Breaüxdoo Bakery

Spokane, WA

BUILDING A PROFITABLE BUSINESS DOING WHAT YOU LOVE IS POSSIBLE.

You already know people LOVE your food, and you have the motivation & drive to build a business sharing your talents with others.

Think about how excited and proud you will be when you reach within yourself and turn that passion into a thriving, profitable business!

→ HERE'S WHAT’S INCLUDED

Workshops:

Document your recipes consistently in an industry-standard standard format, (No more scrambling to find that vanilla pound cake recipe you misplaced somewhere!)

Calculators:

Quickly calculate recipe profitability, using our recipe cost calculator (so you can quit guessing at what you should charge or wondering if recipes are worth the effort)

Profit Planner:

Avoid past mistakes with pricing, so you generate a predictable profit - month after month (no more sacrificing your paycheck or paying vendors late)

Accountability:

Boost your strategic thinking and make informed, data-driven decisions about how to optimize and grow your business (without feeling stressed, nervous, or unsure)

RECIPE COSTING ESSENTIALS TEACHES YOU EXACTLY WHAT TO CHARGE FOR YOUR MENU ITEMS.

Simplify your finances, so you can enjoy more personal time again (and less time staring at confusing spreadsheets on your laptop).

This Won't Be Around Forever...

This is the first time I’ve packaged these workshops and bonus materials together into an e-course, and I am offering it to you for this bonkers-low-price!

Grab Recipe Costing Essentials while you can - for just $37!

MY PROMISE TO YOU:

If you’re not 100% satisfied with Recipe Costing Essentials, the workshops, calculators, or the support ... I will offer you a full refund, no questions asked.

Just email me within 7 days of purchase if you're not happy with the program after giving it a try.

Simple!

Recap:

Here's everything you get when you purchase Recipe Costing Essentials today for just $37 (it's all included!)

WORKSHOP - DOCUMENTING YOUR RECIPES ($97 VALUE)

In this workshop, you’ll document your recipes in an industry-standard format. I’ll show you exactly how to do this using my simple-to-follow Recipe Costing Template. You will use your newly organized, standardized recipes later in the course to calculate profit margins & more.

WORKSHOP BONUS - RECIPE COSTING CALCULATOR ($17 VALUE)

A handy recipe costing template & calculator that shortcuts the recipe costing process even more. Standardize your recipes in minutes instead of days with this easy-to-follow template. *You can use this in MS Excel, Numbers (Mac), Open Office, or Google Sheets!

WORKSHOP - CALCULATING INGREDIENT COSTS ($97 VALUE)

In this workshop, I’ll show you how to quickly gather your ingredient costs and plug them into the Recipe Costing Template, which spits out a line-by-line cost for every ingredient included in your recipes. By the end of this workshop, you’ll have a full picture of your recipe cost and recipe profitability, plus an accurate picture of your costs, ingredient-by-ingredient.

PLUS, I will go through several examples using different types of recipes, so you can understand how to follow this system - no matter what type of recipe you’re making!

WORKSHOP BONUS - PRICING CHEAT SHEET ($9 VALUE)

Use this pricing checklist to ensure you’re pricing your products consistently and profitably, every single time. Whenever you roll out new recipes, you can use this checklist to confidently price new menu items with ease!

WORKSHOP - PRINCIPLES OF PRICING FOR PROFIT ($97 VALUE)

Recipe cost is just one piece of the overall “profitability pie” in a successful food business. Once you have your recipes costed, you need to look at labor costs, overhead, rent, debt repayment, and more to get a full picture of what goes into building a profitable food business.

In this workshop, I’ll introduce you to how I use The Profitable Pricing Formula to get a detailed understanding of my food business finances, and stay on track with profits month after month!

COURSE BONUS - THE PROFITABILITY PLAYBOOK ($27 VALUE)

A 30-day revenue planner you can use to project your sales goals and monthly revenue numbers, and stay on track as you build your business. I'll walk you through how to accurately plan your revenue goals each month in the companion video to this Bonus lesson.

Recipe Costing Essentials

ARE YOU READY TO FINALLY GET YOUR RECIPES COSTED PROPERLY, SO YOU CAN BUILD A PROFITABLE, SUSTAINABLE FOOD BUSINESS?!

Workshop - Documenting Your Recipes. . . . . . . (Value $97)

+ Recipe Costing Template. . . . . . . . . . . . . . . . . . . . (Value $17)

Workshop - Calculating Ingredient Costs. . . . . . (Value $97)

+ Profitable Pricing Cheat Sheet. . . . . . . . . . . . . . . (Value $9)

Masterclass - Principles of Pricing for Profit . . . (Value $97)

Bonus - The Profitability Playbook . . . . . . . . . . . . (Value $27)

Bonus - Profitability Masterclass . . . . . . . . . . . . . . (Value $147)

TOTAL VALUE = ($538)

Today's Price = $37

NOW IS THE TIME FOR YOUR BUSINESS TO THRIVE.

If you price your products correctly, and focus your energy on production & sales...

You will be able to make the price of this course back in profits ten times over in less than a week!

You can’t afford NOT to learn the information I will teach you in this class!

You Asked:

A' for your Q's.

I AM SUPER BUSY - HOW MUCH TIME IS REQUIRED TO COMPLETE THIS COURSE?

I get that! I want you to get FAST results, which is why it will not take you more than an afternoon to get through this course material. It’s quick-hitting! You will be able to watch these modules and start implementing the course material immediately in your business - the same day you purchase the course!

MY BUSINESS ISN’T OPEN YET - WILL THIS COURSE HELP ME?

100% Yes.

My biggest regret was that I did not implement the finance fundamentals in this course from the very start! I wasted YEARS and literally tens of thousands of dollars figuring this information out with trial and error. If you learn these fundamentals NOW, before you open your business, you will be set up for success from day one!

The food business finance fundamentals I teach in this course are things that EVERY food entrepreneur should master!

Can I watch the class more than once?

YES!

This is a self-paced, Do-It-Yourself course ... when you sign up, you get access to the video lessons and all the bonus course materials that you can watch when, where, and however many times you'd like.

SO, LET ME ASK YOU THIS -

Are you ready to FINALLY get your recipes costed properly, so you can build a profitable, sustainable, & successful food business?!

Listen … I get it.

Properly costing your recipes and getting a handle on your food business finances does take time.

But getting this stuff in order is going to make the difference between chasing your tail, working yourself to the bone, and barely making ends meet …

vs.

building a sustainable, fun, and profitable business that supports you AND your family.

There are SO many talented cooks and chefs out there who make beautiful, delicious, and creative food...but whose businesses are barely scraping by.

Do you ever wonder why that is?

It’s time to stop “flying by the seat of your pants” when it comes to pricing your recipes and menus, and instead put a simple, streamlined process in place that ensures you’re earning a profit, month after month.

YOU DESERVE MORE!